NEW STRATEGIC ALLIANCE BETWEEN ELKA SUSPENSION
AND ProMoto Billet/Fastway Performance

Executives from Elka Suspension and ProMoto Billet/Fastway Performance recently announced a strategic alliance for the production and distribution of the System 3 and System 5 steering dampers. By joining forces, the two companies are aiming at bringing these products to new levels.

Elka Suspension introduced their System 3 and System 5 steering dampers to the ATV market in 2006. These products quickly became highly popular as they provided an unprecedented level of ajustability and performance for quad applications. Since then, Elka was looking for a strategic partner to help them keep up with the huge demand. Elka’s Director of Marketing comments: “Our company’s forte is hydraulics, damping and geometry analysis & improvement. We were looking for a partner with acute machining expertise and proven track record for providing a high level of precision within tight tolerances, and that’s ProMoto’s forte.” -said Patrick Tellier.

ProMoto Billet was a logical choice for Elka, with their solid reputation for quality machining and great attention to details. ProMoto Billet is also owner of the Fastway Performance brand, which markets control products for dirtbikes and motocross, a market that was also a target for Elka Suspension’s steering dampers. “This strategic alliance is a natural fit for both companies, which can focus on their respective strenghts to bring these products to the next level” – said Martin Lamoureux, President of Elka Suspension.

Through this strategic alliance, ProMoto Billet will take over the manufacturing, branding and ownership of intellectual property of Elka’s steering damper products. Elka Suspension will continue to distribute the products and will provide consultation for porting them to other markets.

ProMoto Billet’s General Manager explains: “Elka’s steering dampers are a natural extension and great addition to our products lineup, while opening doors in new markets for our company.” – said Mr. Brett Madron. The owner of ProMoto Billet, Mr. Lynn Hodges, added: “Elka’s product is complementary with our F.I.T. damper mounts, which will simplify and accelerate the development of new applications.” 

The transition is expected to be completed before July 1st, 2009. With the support of Elka Suspension, ProMoto Billet expects the transition to be smooth and transparent for the customers, which can deal either with Elka Suspension or ProMoto Billet.

For additional information, please contact Elka Suspension at 1-800-557-0552 or

PMB/Fastway 1-866-466-4PMB